The basic human interactions that make events so wonderful may not have changed, but the ways in which we hear about events and how we access them have. If real-life events are revolutionized with Virtual Reality and Gamification, then you can bet that the sites that market these events have been too.
13 Things We Need to Keep at Events
With pressure to innovate, people often want to shrug off everything that worked in the past. But it’s not necessary to throw everything away. Here are 13 ideals for the event industry that we need now more than ever. Event professionals have been examining all sorts of angles trying to figure out the keys to […]
Why You Should Spend Your Budget on the Experience, Not Marketing
Need to do more with less in your event budget? It’s the experience you need to concentrate on, not the marketing. While your general event budget does not dictate your event’s success, how you allocate it does. The general rule of thumb is one-third of your event is food and beverage cost. Some professionals believe […]
What Stranger Things and Event Planning Have in Common
Sometimes you can draw parallels from your real life to a TV show or series. For event planners, you may be surprised to learn that planning an event has more in common with the Netflix hit Stranger Things than you might think… Netflix has been on a roll recently with its popular original TV shows […]
7 Inspiring and Outrageous Experiential Marketing examples
There is no small experiential marketing. The very definition says, “go big or go home.” Here are a few examples of just how big some companies are willing to go to reach their audience and make an impact. From unexpected gifts to pop-up hotels, see how some brands made a big impression. Experiential marketing combines […]
The Power of Nostalgia for Events
A recent study has revealed the power of nostalgia on human behaviour and most interestingly on spending and donating patterns. How and why should we try to incorporate this state of mind into our events and event marketing? Memories are a powerful thing. A song, a smell, a picture, is all it takes and you […]
10 Inspiring Exhibition Booth Designs
Exhibition booths are constantly evolving in terms of design, display and experience. Get inspired by some of the latest innovations observed at major trade shows around the world. The notion of the “exhibit environment” is rising and the stakes are high. Booth design is a serious business and many of the major trade shows are […]
7 Reasons Your Events Need Better SEO (and How to Improve It)
Think SEO isn’t sexy? Think again. Arguably, there is nothing more seductive to event planners than the successful launch and online elation surrounding their events. Good SEO can do that for them. Here is what you need to know. Search Engine Optimization (SEO) doesn’t often get as much attention as social media does when it […]
10 Lessons from Comic-Con for Event Professionals
Managing large-scale events is a massive undertaking in timing, crowd control, and security but there’s a lot more to learn from Comic-Con than just handling people. Comic-Con delights and surprises. Check out these suggestions from Con for improving any size event. Comic-Con International: San Diego (SDCC) is like walking into the Emerald City if the […]