Inspiration

Expectations for in-person events are high as attendees seek deeply-engaging experiences. The launch of Disney’s Star Wars: Galactic Starcruiser is already inspiring planners looking to create truly immersive event experiences.

David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.

Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry. Mobile World Congress (MWC) 2022 wrapped up on Thursday, with a reported 60,000 attendees joining the in-person […]

In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round.

In many ways, events in a pre-pandemic world focused on the principle of "the bigger, the better.” As the growing trend towards micro-events shows, however, sometimes less is more. Learn when micro-events are the best choice, and how to get them right.

Over 200 unique event ideas to surprise your attendees.

With growing uncertainty surrounding events, it helps to stay ahead of the game as you plan for the new year. Here, we explore a summary of the top 11 trends for the events industry in 2022.

Events, in general, use a considerable amount of an organization’s marketing budget and resources. Ask any event planner for their event checklist — you will see that the amount of time invested in an event can be staggering, like planning the logistics, driving attendance and registration, staffing, and following up with stakeholders. Because of this, […]

Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss.

Google may have debuted their first smart glasses in 2012, but the technology is only now starting to gain momentum. Microsoft, Apple, and Facebook are all developing their own products. But what are smart glasses, and will they be coming to an event near you?