Inspiration

Skift threw out the standard conference template during its Future of Lodging Forum and this is what it looked like.

Drawing a blank around event ideas is something most within the industry grapple with at some point. With this in mind, event professionals share their go-to creative inspirations.

Most event professionals have already been through a crash course in hosting virtual events thanks to the pandemic, but that doesn’t mean it’s easy to keep up with expectations. To stay ahead of the competition and keep remote audiences engaged, event planners need to leverage both their own creativity and industry best practices for online events. Here are 37 virtual event ideas to inspire your upcoming events.

For digital storytelling to be compelling, event planners do not necessarily need to use or rely on the latest technology. By finding new creative uses for existing tech, digital events can tell stories with impact. 

Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified. 

Hybrid events have become a well-known and often requested event format. However, for event producers and marketers to deliver outstanding experiences, they must overcome various challenges while taking a creative approach to crafting hybrid event programs. 

Expectations for in-person events are high as attendees seek deeply-engaging experiences. The launch of Disney’s Star Wars: Galactic Starcruiser is already inspiring planners looking to create truly immersive event experiences.

David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.

In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round.