Exhibitions

Exhibitions

Legislative Action Day Converges Industry Leaders on Capitol Hill

The U.S. business events industry employs 2.6 million Americans and drives $399 billion in direct spending annually. This was the message that was brought to Capitol Hill on ECA Legislative Action Day.

Andrea Doyle | 6 months ago

Exhibitions

Exhibition Industry Expects Further Growth in 2024

The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?

Miguel Neves | 10 months ago

Exhibitions

Germany’s Exhibition Industry at a Crossroads: Transparency or Status Quo?

Germany's exhibition industry might be on the brink of a transformative upheaval as it grapples with calls for transparency and potential regulatory disruption.

Miguel Neves | 12 months ago

Exhibitions

The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Stova + Skift Meetings | 1 year ago

Event Management

The Latest Event Trends as Seen on the Show Floor

Recent data reveals that attendance levels are finally surpassing 2019 benchmarks. Now that events are back in full gear, what top event trends are emerging on the show floor?

Stova + Skift Meetings | 1 year ago

Diversity and Inclusion

Conference Quiet Rooms a Growing Trend

Quiet rooms may be designed to support those with some form of neurodivergency, but they end up benefiting all because, let's face it, conventions can be overwhelming. 

Andrea Doyle | 1 year ago

Exhibitions

Exhibitors Encouraged to Refocus on Attendee Needs

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.

Miguel Neves | 1 year ago

Exhibitions

Brand Building

Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.

Skift Meetings Studio Team | 1 year ago

Exhibitions

What E3’s Cancellation Means for the Meetings Industry

65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?

Miguel Neves | 2 years ago

Exhibitions

Trade Shows Boosted by Strong Asian Interest

Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Miguel Neves | 2 years ago