Exhibitions

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

Creating fully carbon-neutral trade shows may still be a mirage, but exhibitors wanting to cut their carbon emissions can now realistically do so. Here is one example of how to be a green exhibitor.

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.