Event companies have been struggling to stay afloat since the beginning of the pandemic. In particular, event tech giant Eventbrite has experienced sharp earnings declines throughout 2020, which continued in the third quarter — but there is hope for recovery.
Questioning Whether the Future of Events Is Really Hybrid
The second wave of the pandemic has hit, virtual events keep gaining traction. The environment is uncertain. The signs of polarization we covered a while ago have worsened. On one side, there are those that want to go back to live at all costs. On the other, those that are thriving with virtual events. The […]
LinkedIn Is Reportedly Stepping Up Virtual Events Products
Right after posting this tweet on the state of networking during virtual events Most agree that networking at virtual events is a problem. Yet Facebook, LinkedIn, Twitter, Instagram and Snap do social networking. The question is should we ask virtual event tech to deliver it or integrate with those that do it right? — Julius […]
How to Build Community Around Virtual Events
Even in the best of times, event brands spend an enormous amount of time and energy attracting an audience for punctuated events that they hold for a few days at a time, once or twice a year. For virtual event organizers, the challenge is even greater. Attendees are deluged with options and usually have the […]
How Some Events Are Making More Profit Virtually Than In-Person
Earlier this year, EventMB research found that many eventprofs hadn’t yet cracked the code of profitable virtual events — only 25% of planners were able to pivot profitably, and of those, only 7% exceeded the original expectations of their physical event. While these percentages are small, they prove that it’s possible to not only make […]
Zoom Steps Into Professional Virtual Events With OnZoom
Zoom has become the go-to software for virtual events largely by accident. A popular live streaming tool, Zoom enjoyed a period of ubiquity as event planners defaulted to it after their live events became casualties of the pandemic. Meanwhile, dedicated virtual event platforms with more robust engagement and production features stepped up to the plate […]
Virtual Events Need a Better Business Model
When the first signs of what turned out to be the most disastrous moment for the event industry started to surface, many of us thought that we would be back in action by the summer. The truth is that we are still at square one in the fourth quarter of 2020. With many countries experiencing […]
Event Tech Flourishes as Events Recovery Timeline Is Pushed Back
A second wave seems imminent or is already underway in Europe and elsewhere, and the optimism around the return to live events has been somewhat undermined — especially for those that require international travel. But while live event components seem less and less to be a safe bet, event and hospitality tech companies have seen […]
How to Engage Employees and Elevate Corporate Virtual Events
Most physical events have been on hold for the past six months, and while corporate events will likely be the first to make a full comeback, many companies like Adobe and Microsoft have delayed all live internal meetings well into 2021. It falls on virtual events to deliver on the value and objectives of their […]
The Rise of Audio in Virtual Events to Combat Zoom Burnout
Clubhouse is the app of the moment. Extremely popular within Silicon Valley, it is spurring what Jeremiah Owyang described during our last event as ‘ephemeral content’. Strangers start rooms talking about a variety of topics, from inclusion and diversity to technology. “There is serendipity happening in some of these apps where you’re talking to strangers […]