Event Management

Successful event management requires a mix of creativity, strategic planning, and flawless execution. Whether you’re a seasoned event professional or just starting out, our expert-driven insights will help you elevate your skills and stay ahead in the fast-evolving meetings and events industry.

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In this section, you’ll find actionable tips, best practices, and real-world strategies to help you:

Plan and execute seamless events – from small corporate meetings to large-scale conferences.
Improve attendee engagement and experience with innovative event design.
Master budgeting, logistics, and vendor management for maximum efficiency.
Leverage event technology to streamline planning and execution.
Learn from industry leaders through case studies, expert interviews, and trend reports.

At Skift Meetings, we bring you insights from the world’s top event planners, specialists, and thought leaders. Whether your goal is to enhance your skills, grow your career, or create unforgettable events, we’ve got the resources to help you succeed.

Explore our latest articles and start perfecting your event management skills today.

Event Management

How Venues and Event Planners Are Collaborating to Find New Ways Forward From Covid-19

The extremely trying first half of 2020 has tested the relationships between event organizers and their venue partners. Here's a look at how they've been handling the flood of cancellations and what changes may result from the pandemic.

Victoria Copans | 6 years ago

Event Management

What Crisis? Virtual Event Tech Platforms See Incredible Boost

Whereas household names such as Eventbrite and Cvent took significant hits in the past few months, virtual event technology companies are thriving. Many report that they can't keep up with demand and others are securing massive rounds of investment.

Veronique Colombani | 6 years ago

Event Management

Virtual Events: How to Take Advantage of Higher Attendance Rates

Virtual events have been taking off during the coronavirus pandemic, bringing with them a mix of relief and trepidation. If there’s one silver lining, it’s that attendance rates for virtual events have been multiples higher than their live counterparts. Here's what you need to know to capitalize on the increased reach.

Victoria Copans | 6 years ago

Event Management

Epidemiologist Says the Future of Events Will Be Small and Local

We spoke to Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, to prepare event professionals for the challenges of the next few months. The future looks daunting, but there are safe ways to go back to business.

Julius Solaris | 6 years ago

Event Management

How Likely Are Attendees to Travel to Your Next Event?

Events being given the green light is only part of the puzzle when it comes to the recovery of the industry — the other part is getting attendees to show up. When you are finally able to plan an event, will people be willing to travel to it?

Victoria Copans | 6 years ago

Event Management

Virtual Tours Give Destinations a Path to Post-Covid Events

Destination marketing organizations (DMOs) have been hard-hit as events and travel plans around the world continue to be canceled. Some are now pivoting to reinvent themselves and convey their sales pitches to planners in a different way: virtually.

Victoria Copans | 6 years ago

Event Management

Event Industry Split on Restarting Business

As the uncertainty continues, the event industry is discussing the path forward. Some event professionals want a comeback as fast as possible, others feel the risk for attendees and staff. Should events open or wait?

Julius Solaris | 6 years ago

Event Management

How to Price Your Virtual Events

Virtual events and event components are here to stay, and learning how to monetize them is essential for the survival and recovery of the industry. How should you price access to these events? What strategies work best?

Angela Tupper | 6 years ago

Event Management

Managing the Virtual Experience [Free Report]

As the industry continues to embrace the full potential of virtual events, planners find themselves with a new array of challenges.

Skift Meetings Studio Team | 6 years ago

Event Management

The 20 Questions You Need to Ask at the Tech Demo for Your Virtual Event

While some areas are reopening gradually, many others approach the future with trepidation. Virtual events remain the safest option, and planners must find reliable event tech for a format that is, for many, unfamiliar. Here are 20 questions to ask to your tech vendor to help you choose the most appropriate platform for your next event.

Veronique Colombani | 6 years ago