Lauren Ward

Lauren Ward is a contributor at EventMB and Skift with an interest in attendee experience and hospitality. She also has past experience in non-profit and corporate event planning.

Event Management

Should You Still Be Planning Events for This Summer?

Governments across the world are implementing varying degrees of restrictions on both travel and daily life, with many later to the game than others. What should planners expect as we look towards the coronavirus event horizon?
Event Management

The Show Must Go On: Rethinking Event Risk Assessment

Event associations are aligned to offer planners support and resources to handle the ramifications of the coronavirus outbreak. But can the show really go on? It’s hard to say yes.
Event Management

How Are Smart Cities Like Dubai and Tokyo Changing Events?

Smart cities use technology to improve services and make life more efficient, but specific projects vary greatly depending on the locale. While many smart, urban features are still hypothetical, event professionals can take advantage of cities prioritizing emerging tech. 
Event Management

Parsing Rhetoric From Real Risk: Lessons From ITB’s Journey to Cancellation

As countries across the world anticipate a pandemic, many in events are deferring to global health organizations to determine their fates. ITB Berlin, the latest casualty, held out long after an outbreak in neighboring Italy caused the closure of all events in affected areas across the north. What can be learned from ITB Berlin in deciding the fate of your own events?