Reimagining Luxury Venues for Meetings and Events: New Strategies and Insights

Reimagining Luxury Venues for Meetings and Events: New Strategies and Insights

This content was created collaboratively by the Grand America Hotel and Skift’s branded content studio, SkiftX.

The definition of luxury may look a bit different depending on the type of group you’re gathering for your next meeting — but one thing is clear across the entire events industry: Meeting the expectations of that definition is becoming increasingly difficult as everything becomes more expensive.

As meeting funding becomes more stringent, finding the right people to bring those meetings to life is also becoming more challenging. The hospitality industry often suffers from a lack of experienced staff, and the shortage creates much bigger problems than a few frustrated leisure guests venting about the issue.

With the meeting industry on the way to a full recovery, planners must figure out how to work around those issues to deliver the kind of VIP experience that can secure long-term attendee loyalty. In this new landscape, high-end hotels in secondary destinations are emerging as an ideal solution, and planners are increasingly looking to source high-quality venues outside tier-1 markets.

But what exactly constitutes ‘first-tier’ quality and service now? In this report, Skift Meetings partnered with The Grand America Hotel in Salt Lake City to help event organizers keep up with evolving attendee expectations and industry trends and explore the shifting concept of luxury in today’s era of meetings and events.

Topics Covered in this Report:

• The importance of partnering with a property committed to helping attendees immerse themselves in the moment and in the destination.
• The personal touches that can customize and humanize the hospitality experience.
• The difference that a tenured staff member can make in every piece of experience.
• Shifting attendee attitudes about culinary sustainability and a need to focus on a fine dining culture that rewards and respects the people who make it possible.
• The role that art, history, and culture play in luxury experiences and how art can inspire the exchange of ideas at meetings and events.

This content was created collaboratively by the Grand America Hotel and Skift’s branded content studio, SkiftX.