Angela Tupper

Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events.

A recent study out of Germany demonstrated that dedicated, physically distanced seating during food and beverage consumption is an effective way to limit the spread of Covid at events. Why are people still hobnobbing on their feet with their wine in hand?

Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

With President Trump suspending stimulus negotiations until after the election is decided, much uncertainty remains. What will November’s results mean for an event industry struggling to recover?

With the increasing realization that Covid-19 can spread through the air, emphasis has gradually shifted away from surface transmission. Some are even dismissing sanitation measures at events as mere ‘hygiene theater.’ What does the evidence tell us?

The NBA and the NHL have been able to resume their seasons by instituting strict bubbles for participants. Is this a viable model for business events, and how much protection would on-site tests provide?

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?