State of the Event Industry Report: Third Quarter 2021

Skift Take
REGISTER TO ACCESS THE REPORT
In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in August and September on a number of different questions related to their experience and how they see the industry developing.
We collected a total of 409 responses, with 90% of respondents identifying as event planners, event managers, marketers, event strategists, or event technologists; and 10% identifying as suppliers.
This report offers a graphical summary of the data collected. Download it now for a quick reference to the current state of the event industry.
hbspt.forms.create({
region: "na1",
portalId: "449646",
formId: "b9f319c0-44de-4d86-8014-d038429cef0e"
});
Up Next
Industry News
6 Deals, 1 Month: Events Industry M&A Heats Up
Major events industry players including Emerald, Freeman, and Impact XM are expanding their global reach and diversifying offerings.
Accessibility & Inclusion
10 Accessibility Tips You Might Not Have Considered
When it comes to making meetings accessible, the only way to ensure that you have covered all your bases is to know that you have asked all the right questions.
Technology
How Agentic AI May Transform Event Planning – and Tools You Can Use Now
Generalist AI tools like ChatGPT and Copilot are being replaced by agentic AI, which can customize and deploy AI models for specific tasks. Are event planners ready?
Accessibility & Inclusion
10 Tips for Planning Neuro-inclusive Events
Neurodivergent individuals can account for as many as 1 out of 5 of your attendees. Here’s how to design events with this group in mind.
Event Technology
Your Questions About QR Codes Answered
QR codes have become common in our everyday lives, but how can they be used for events?