Trends and Insights

Geneviève Leclerc, Co-Founder & CEO of #Meet4Impact, in a conversation about measuring the impact of business events.

This comprehensive collection of statistics on the meetings industry will empower your conversations about the value of business events.

There is no more trusted space for disseminating information than an in-person event. Are you using this to your advantage?

Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Annette Gregg, CEO at SITE discusses once-in-a-lifetime experiences, trends in incentive travel, female leadership and personal missions.

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

New research confirms business travel is recovering at expected rates, yet still far from pre-Covid pandemic levels. International business travel is only just above 50 percent of 2019 levels, but overall the data is reassuring.

Take a sneak peak at the nine key event trends, covered by ten expert event professionals, that we will be diving into at our 2023 Event Trends Summit.

Stressed teams, less demand, the popularity of drive-to destinations, and shorter lead times are among the findings of the Skift Meetings State of Business Events report.

Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play?  Is their communication strategy on target?