Trends and Insights

The latest Events Industry Council Global Events Barometer shows promising signs, with hotel room nights and RFPs increasing for the second consecutive quarter.

A new report revealed that in-person meetings may be misunderstood at an executive level and subsequently underfunded.

A ranking of the top 30 convention centers across the U.S. was recently released by the Wall Street Journal placing three Las Vegas facilities in the top 10 with high scores based on overall space, amenities and convenience. But how did they measure up on a practical level for groups and meetings?

The cost of events and conferences in the UK is up by almost 25%. Business is strong for now, but there are likely challenges ahead.

A chief travel officer role could streamline current business travel processes, but will this role be taken by a human or AI?

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

A new report from Cvent indicates that Australian business event professionals are increasing event volume and spend, despite cost control being their top challenge.

New data shows that the rise of both virtual meetings and fully dispersed companies has decimated one-day meetings.

The message is clear. In-person meetings must provide compelling reasons for participants to travel. Even small meetings need to feel like experiences.

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.