Trends and Insights

Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.

Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.

A new report points to the recovery of 13 of the top 25 U.S. markets for hotel group business compared to 2019.

Despite rising costs and tight budgets, incentive planners are considering destinations in Asia, South America, and Central America.

Accor's research suggests soft trends and AI will help make attendees happy, healthy, and productive while maximizing value for clients.

Hotel rates will rise globally in most locations next year, something to keep in mind when negotiating meeting contracts.

Following six years of research, MeetDenmark has just released a new report with insights into the key ingredient for event legacy success: robust collaboration. Learn about the motivation behind this groundbreaking research, and discover some of the top findings that emerged.

The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

Event attendees are younger than ever before. Now, planners have to find innovative ways of crafting engaging and impactful events.

The latest Events Industry Council Global Events Barometer shows promising signs, with hotel room nights and RFPs increasing for the second consecutive quarter.