Trends and Insights

Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.

The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

New data suggests a return to pre-pandemic event job level is near. With two-thirds of positions being filled by event-industry newcomers, service levels may yet take some time to fully recover.

As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland. 

The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?

A new survey reveals a surprising disconnect between AI usage and AI training among association and non-profit planners. Ethical quandaries are also part of the challenge.

The "Skift Meetings Megatrends 2024" report serves as an indispensable roadmap for meeting professionals seeking to craft strategic, impactful events that resonate with the demands of a rapidly changing global landscape.

Dive into the AI-powered future of events with Mathias Sondermann, senior director of events at SAP, and learn from his experience in creating strategic event experiences.

What turns a good event into a transformative experience? We showcased some of the best events of 2023 at our virtual summit and asked event professionals in attendance about what they’re doing to change their own approaches to building a community.

Germany's exhibition industry might be on the brink of a transformative upheaval as it grapples with calls for transparency and potential regulatory disruption.