Trends and Insights

Skift Meetings dug deep into the 2024 Incentive Travel Index findings to unearth three major shifts in the purpose, perception and location of incentive travel programs.

A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.

The proliferation of hotel brands has made planners’ jobs more confusing – and had little influence on their final choices for meetings.

Though half the states in the U.S. have legalized cannabis, most business events are still not ready to serve sparkling THC-infused elixirs and gift attendees with boutique edibles.

So few people in the general public understand what meeting planners do. We can’t even decide what to call ourselves. Why does meeting planning have such an identity crisis?

GBTA uncovers just how much business travel fueled the U.S. economy in 2022. Meetings and events were a significant part of that.

Industry associations have been busy developing research, launching events, forming partnerships and recognizing current and future industry leaders.

Discover the latest incentive travel trends and preferences for 2024, revealing what destinations and experiences truly motivate employees in 2024.

From pricing strategies and event frequency to experiential offerings and sustainability practices, Eventbrite's annual event trends forecasting guide offers a glimpse into the shifting focus of organizers and attendees.

Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.