Event Tech Live's 10th edition revealed a challenging landscape for innovation in the event technology sector. Major players are focused on offering all-in-one solutions and offering incremental improvements over groundbreaking changes. The calls for fresh, disruptive ideas are growing louder in a market hungry for true innovation.
RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight.
Cvent CEO Reggie Aggarwal shared leadership lessons and highlighted the importance of listening to customers during the opening session of Cvent Connect Europe 2023.
Hubilo's rise from a niche virtual platform to a serious player in the virtual event space appears to have dramatically ended. In a twist of fate, in-person events may come to the rescue via badging specialists Fielddrive, a company it acquired in February.
Zoom is investing in the virtual events space with the launch of a much anticipated virtual production studio and by cleverly integrating Zoom Events features into its mobile app.
Calculating the ROI of in-person events can be hard. Stova's chief marketing officer Anush Alexander recommends looking at events holistically and exploring how they connect.