As strategic meetings management expands beyond hotel and air spend to take on things like AV and event production, there’s growing potential for increased savings.
Marybeth Roberts was on the forefront of the strategic meetings management movement decades ago. Today she is as passionate as ever about innovating and driving cost efficiencies.
Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.