Major League Baseball hopes to hit a home run with groups through a new strategic partnership. Competitors on the field are joining forces off the field to attract groups.
Sports events are once again attracting massive numbers, but the right destination can be key to ensuring crowds cheer to a full stadium — and return home with all the best stories to share with fellow fans. Here are the seven must-haves for a winning sports event host city.
How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies.