Articles tagged “SMM”

The newly released 2025 CWT-GBTA Global Business Travel Forecast puts the average daily cost per attendee at $169 in 2025 – a massive jump from $88 in 2021.

Getting into the mind of MCI Group CEO Sebastien Tondeur provides a compelling insight into the company's strategic direction and the evolving landscape of the events industry.

Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.