Articles tagged “Skift Meetings Forum 2025”

AI is everywhere in events, but the smart move is human-led. Use AI to automate the admin, not the judgment — and stay well clear of the creepy line.

In this video from Skift Meetings Forum 2025, Alice Harrington-Caravello, managing vice president, sales and distribution at Marriott International, discusses how weaving in hidden gems and local culture can elevate attendee experiences and deepen event impact.

From an on-stage bar to a “Circadian Cove”: The author of “Our KPI is Joy” shares strategies for infusing events with moments of connection and renewal.

Private equity firms and strategic buyers are eyeing the events industry, seeing growth, resilience, and human connection as strong investment drivers. 

With Austin’s convention center offline until 2029, Visit Austin and SXSW are reframing the city itself as the venue. Planners gain flexibility through decentralized event formats, while attendees experience deeper immersion in Austin’s cultural, culinary, and creative identity, turning logistical challenges into opportunities for innovation.

Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences.

Corporate event leaders from Prudential Financial and Forrester say they are being increasingly forced to rely on backup plans or cancel their events altogether.

Two female founders shared how outsider perspectives, community building, and entrepreneurial grit are key to building successful events.

Listening to your audience enables you to deliver the experiences they seek, and some they never would have expected.

Despite political pushback, destination leaders say diverse leadership and supplier practices remain a competitive edge.