Articles tagged “Scott Beck”

San Francisco is still far off from seeing a full recovery in its conferences and meetings business. Hiring a permanent CEO for its destination marketing organization is an important step.

Scott Beck has his work cut out as the new president and CEO of the San Francisco Travel Association. The city still hasn’t rebounded to pre-pandemic levels, and a negative perception prevails, but Beck says he is up for the challenge.

The recovery of San Francisco’s tourism and hospitality industry continues to be underscored by a narrative of lawlessness and economic demise. The San Francisco Travel Association now looks to Scott Beck to reverse that negative perception.