Articles tagged “Saudi Arabia”

At this year’s PCMA Convening Leaders in Houston, the spotlight was on helping event planners navigate and meet the needs of increasingly international audiences.

As Saudi Arabia rapidly expands its meetings industry, Western companies are learning that success requires more than just signing contracts – it demands a thoughtful and culturally aware approach to business relationships. 

The International MICE Summit in Riyadh wrapped up Tuesday demonstrating how it plans to become a force in the global events industry.