People
Women Leaders in Meetings: Nicola Kastner
With a career steeped in strategic event leadership, Kastner’s focus on data-driven decision-making sets a high bar for industry leadership.
Articles tagged “SAP”
Podcast
Nicola Kastner: Event Strategist with Intention
Unlike many who found the events industry by happenstance, Nicola Kastner, founder of The Event Strategist, deliberately chose to enter this field, guided by a passion for creating events with clear business objectives.
Marketing
Mathias Sondermann: Creating a Target Audience of One
Dive into the AI-powered future of events with Mathias Sondermann, senior director of events at SAP, and learn from his experience in creating strategic event experiences.
Event Design
Corporate Planners Reimagine Event Excellence
Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.
Event Design
Showing Your Event Attendees They Matter
Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money.