Articles tagged “sales”

Event teams don’t lose budget because leaders hate events. They lose budget because “success” gets framed as vanity metrics that can’t survive a CFO’s follow-up question.

The promise is compelling, if it works as advertised. AI-driven responses speed up venue inquiries to help win more business — without giving up human control.

From dating apps to employment websites, ghosting is the new normal – and now it’s becoming standard practice between meeting planners and suppliers.

Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.