Articles tagged “ROI”

Event teams don’t lose budget because leaders hate events. They lose budget because “success” gets framed as vanity metrics that can’t survive a CFO’s follow-up question.

The key planning questions that position planners as more than just order-takers.

Dr. Steven G. Rogelberg says meetings are a bigger expense than IT when you add the cost of attendees’ time and salaries. So why is no one at the top in charge?

In the quest to navigate the event data deluge, the real challenge lies in separating insightful narratives from mere numbers. It's the human touch—crafting memorable experiences and compelling stories—that will ultimately define the success of events in the data-driven age.

Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.

Alex Reynolds, the co-founder and CEO of Vendelux, discusses how data analytics is transforming event marketing and the powerful impact of forging connections in an increasingly digital world.

Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?

Calculating the ROI of in-person events can be hard. Stova's chief marketing officer Anush Alexander recommends looking at events holistically and exploring how they connect.

Explori's new exhibitor ROI tool is part best practice survey and part data-driven dashboard. It’s also priced affordably, which may prove a shrewd move.

Calculating the value of event matchmaking is top of mind for both event organizers and exhibitors. Grip's pre-scheduled meetings revenue calculator provides an estimate of just how much profit event organizers could generate.