Articles tagged “PCMA”

Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?

At this year’s PCMA Convening Leaders in Houston, the spotlight was on helping event planners navigate and meet the needs of increasingly international audiences.

At PCMA’s Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

Your 2025 guide to the meetings industry’s top events. Stay ahead of industry trends, connect with peers, and discover opportunities at the year’s must-attend events and conferences.

When Anh Nguyen realized the events industry's "do-it-all-yourself" culture wasn't compatible with motherhood, she built a solution: a collaborative network of senior planners. But that's just one of her many innovative approaches to working in the meetings industry.

Self-taught from TikTok and YouTube videos, Invesco’s Elyse Dawson challenges herself every day to come up with routine tasks that could be simplified using AI.

Despite skepticism from critics, proponents argue convention centers are vital economic drivers that support local businesses, tourism, and hospitality industries.

Julie Coker, president and CEO of the San Diego Tourism Authority, is heading to the Big Apple to help revitalize business travel and group business.

Anna Marie Presutti is finding new ways to increase funds for the San Francisco Travel Association, which is crucial to revitalizing its meetings and events business.

Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.