Major League Baseball hopes to hit a home run with groups through a new strategic partnership. Competitors on the field are joining forces off the field to attract groups.
For 15 years, this convention-organizing company has produced its own conferences alongside the core business of managing association events. CEO Ori Lahav projects these events will become Kenes' main revenue stream in just two years.
Minimizing the carbon footprint of a 12,000-attendee trade show requires long-term supplier partnerships and a willingness to deal with challenges at all levels.
Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.
AI-powered translation company Wordly announced an impressive set of new features. It is also partnering with MPI, the largest meetings industry association, and scaling up its infrastructure and operations to meet growing demand.