Articles tagged “partner content”

How a Local Community Energized an Annual Event [Case Study]

Go Media Canada embodies the best of Canada through rotating locations across the country. In the past, the event has struggled with the right mix of conference programming and attendee exploration. With the 2018 event held in Calgary, the focus was on capturing the moments and providing attendees with a variety of enjoyable ways to get to know the real Calgary.

How the Trend of Festivalization Is Changing Events

Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other…

Leveraging Local Intellectual Capital for Memorable Conventions

Most people come to conventions for learning and networking. When either of those is lackluster, you’ll see a drop in attendance. Yet, maintaining top-notch education and innovative discourse can be difficult. That’s why many savvy conference planners are looking at the possibilities of leveraging local intellectual capital to create genuinely memorable conventions. Here’s how you can begin doing the same.