Articles tagged “music”

While planners put the most effort into education and programming, it’s the entertainers — from musicians to mentalists — who often leave a lasting impression.

The right tunes will have people tapping their feet at their seats, while the wrong ones can completely destroy the vibe. 

The true success of any event hinges on one crucial factor — engagement. It cannot be forced; however, it must be cultivated by carefully weaving it into the fabric of an event.

The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.

Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other…