Articles tagged “millennials”

With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hilton’s 2025 Global Trends Report predicts this to be the year of the “Meetings Maximizer,” an attendee who blends business travel with leisure, often extending stays for personal time.

Conferences and events are finding themselves digging deeper to excite and engage younger attendees. A scarcity of the new generation of participants leads to diverse attempts at attracting this demographic.