Cisco's strategic shift away from standalone event platforms towards integrated solutions within their Webex Suite marks the end of an era for virtual event platforms.
Just as predicted by industry insiders, the meetings industry acquisitions spree continues. Fern joining forces with Nth Degree will result in a much larger company looking to compete with industry giants.
Another week, another major acquisition among UK-based event and trade show organizers. This deal marks a milestone in the Hyve Group's evolution through the impacts of the Covid pandemic and the Russia-Ukraine War.
Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.
On paper, this deal makes perfect sense. Hubilo is keen to move beyond virtual events and build a strong offering for in-person events. Fielddrive brings innovative badging and on-site solutions. Now the challenge is gaining market share.