Articles tagged “mega events”

Sports events are once again attracting massive numbers, but the right destination can be key to ensuring crowds cheer to a full stadium — and return home with all the best stories to share with fellow fans. Here are the seven must-haves for a winning sports event host city.

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.