Articles tagged “measurement”

Event teams don’t lose budget because leaders hate events. They lose budget because “success” gets framed as vanity metrics that can’t survive a CFO’s follow-up question.

Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?