Articles tagged “matchmaking”

The Value of Event Matchmaking

Calculating the value of event matchmaking is top of mind for both event organizers and exhibitors. Grip's pre-scheduled meetings revenue calculator provides an estimate of just how much profit event organizers could generate.

A Future Vision for Trade Shows

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.