The M&I 15 reflects a sector remade by consolidation — and stress-tested by the Covid pandemic. As mergers and rebrands compressed the field, capabilities have increasingly converged, leaving differentiation to come from corporate structure, service model, and where each firm chooses to specialize. Scale remains the entry ticket, but the gaps in focus are real enough to make buyers look twice at who they’re partnering with.
Generic trips are out. Custom choices, conscious travel, and a clear "return on experience" are the new minimum requirements for incentive travel programs.
True power in events isn’t just about scale, it’s about who sets the agenda and dares to innovate. These 15 leaders are shaping the future of global events.
Google Xi’s CoLaboratory on the IMEX America show floor was an area that encouraged play, exploration, and experimentation. But this was just the beginning. There were additional Google Xi experiences sprinkled throughout the show.