Generic trips are out. Custom choices, conscious travel, and a clear "return on experience" are the new minimum requirements for incentive travel programs.
The IRF’s annual survey of top-performing companies was full of surprises, like the discovery that the perceived value of an incentive reward is more important than the cost.
As head of global rewards & recognition at Rubrik and a long-time leader at the Incentive Research Foundation, Morgan Crain has learned that one of her strongest assets is her authenticity.
The annual Incentive Travel Index, released this week at IMEX, reflects mounting concerns around rising costs and global instability, along with “shrinking optimism.”
Incentive planners’ use of AI is changing from making their jobs more efficient to customizing programs and analyzing their impact on sales. Still, some refuse to try it.
Children whose parents work in the meetings industry grow up being exposed to interesting people from all over the world and taking trips their friends could only dream of. So it’s not surprising when they decide to follow in their parents’ footsteps.
Skift Meetings dug deep into the 2024 Incentive Travel Index findings to unearth three major shifts in the purpose, perception and location of incentive travel programs.