Vegas is investing in a trifecta of Formula 1, the Super Bowl, and the opening of the highly-anticipated MSG Sphere to attract an even bigger share of business events.
The perfect storm stirring in the event tech sector is pounding the virtual event tech world worst of all. Still, event tech leaders are confident of steady and sustainable long-term growth for virtual events.
Event tech has slumped lower than investors predicted. The delight of returning to in-person events is laden with a backlash towards virtual events. Nevertheless, event tech is here to stay and there are plenty of reasons to anticipate a recovery.