Articles tagged “Incentive Research Foundation”

New IRF research reveals that a majority of corporations will see budget increases for their non-cash incentive programs in 2026, but not enough for half of them to keep up with the rate of inflation.

The IRF’s annual survey of top-performing companies was full of surprises, like the discovery that the perceived value of an incentive reward is more important than the cost.

As head of global rewards & recognition at Rubrik and a long-time leader at the Incentive Research Foundation, Morgan Crain has learned that one of her strongest assets is her authenticity.

Incentive planners’ use of AI is changing from making their jobs more efficient to customizing programs and analyzing their impact on sales. Still, some refuse to try it.

Skift Meetings' upcoming incentive report, which will be released in August, reveals an industry that remains resilient and innovative as it is forced to continuously change and evolve.

The Incentive Research Foundation’s annual gathering spotlighted industry-defining trends, emphasizing that research is crucial as incentive travel faces major shifts ahead.

Though many attendees prefer individual incentives, their companies don’t want to let go of the level of control they have with group trips. 

Among the Incentive Research Foundation’s annual list of 2025 trends, several are driven by continuing flat budgets and rising costs.

Skift Meetings dug deep into the 2024 Incentive Travel Index findings to unearth three major shifts in the purpose, perception and location of incentive travel programs.

A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.