Articles tagged “festivalization”

Game developers voted with their feet against Informa's festivalization push. It appears the experience this community is looking for is not the one organizers sold.

A fresh style of entertainment has emerged from the festival scene — one that also appeals to younger-generation attendees and is all about "Instagrammable" moments.

Informa’s $1.6 billion acquisition of Ascential was all about Cannes Lions and Money20/20. While the events drive significant revenues, Informa values the brands alone at more than half a billion dollars.

The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.

Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other…