Next week's IMEX America 2023 is set to be the largest yet. More exhibitors and buyers than ever will gather in Las Vegas for four days of business, education and networking.
The meetings industry is evolving, including in its approach to event technology implementation. Having an internal IT team is crucial. Leaving it all to be handled by partners is no longer an option.
New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.