Articles tagged “event marketing”

Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are.

AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results.

With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.

Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play?  Is their communication strategy on target?

The floodgates have opened, and travel is back, but where have all the event attendees gone? A number of factors have grounded them and kept attendance well below pre-pandemic levels.

It’s difficult to have a successful fundraising event without attendees. If you’re struggling to get more people to your fundraiser, it’s time you branch out. Try these ideas.