Articles tagged “event marketing”

New research from Swoogo reveals that organizations have yet to fully integrate event technologies, hampering their ability to prove ROI for their meetings and events.

Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.

Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination.

The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place.

Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach.

Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year.

Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report.