Articles tagged “event data”

Data, facts, and figures from across the industry reflect a challenging landscape for 2026 — with some bright spots.

The recent wave of event news suggests that the sector is in a period of strategic execution. Companies are tightening their focus, refining core tools, expanding reach, and layering in AI where it makes tangible impact.

Recent data reveals that attendance levels are finally surpassing 2019 benchmarks. Now that events are back in full gear, what top event trends are emerging on the show floor?

Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.

Companies will soon be doubling down on events as their main source of data. Events that can break through data privacy concerns and continue to attract relevant attendees will win out.

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.