Articles tagged “engagement”

Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

The days of passive content consumption are gone. What engages attendees is custom content that addresses their pain points and helps them achieve their desired outcomes.

The true success of any event hinges on one crucial factor — engagement. It cannot be forced; however, it must be cultivated by carefully weaving it into the fabric of an event.

Andrew Pearson is the chief marketing officer at Webex Events (formerly Socio). Pearson is an experienced co-founder, sales specialist and marketer with an impressive track record of scaling SaaS companies,…