While Encore is no stranger to acquisitions, this one is a little different. It represents a new growth opportunity, through an agency deeply embedded in its corporate clients’ events and offices.
A flurry of late-year dealmaking shows growing confidence in the events sector, even as geopolitical and economic uncertainty lingers. Investors see a fragmented industry ripe for consolidation.
Encore’s second acquisition in less than two weeks expands its international reach, but this time focuses on event planning services. It sees FIRST’s embedded corporate campus model as complementary to its own strong hotel partnerships.
Encore is using its new line of credit to expand internationally. With the acquisition of production company Eclipse, it expands its London footprint and gains a home advantage at some of the city’s top venues.
Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.
With keynotes by Seth Godin and Monique Ruff-Bell and a slate of industry VIP speakers, Skift Meetings Forum succeeded in its dual mission of high-level education and networking.
Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.
Tapping into the power of emotion helps inspire and motivate. It also fosters a deeper connection between attendees and the event itself, creating an experience that resonates.
Encore showcased how intentional event design and high-level production can create inclusive experiences that help give attendees a sense of belonging.