Articles tagged “data”

Gender disparity rears its ugly head once more. A new report explores why women seldom occupy leadership roles in an overwhelmingly female industry.

The Event Manager Podcast produced by Skift Meetings hosts a wide array of industry leaders who share their insights into embracing the strategies that drive success while addressing the issues that shape the ever changing events landscape.

Men are in the top salary brackets, while women are on the frontlines. Are we ready to turn the page on an old script?

Alex Reynolds, the co-founder and CEO of Vendelux, discusses how data analytics is transforming event marketing and the powerful impact of forging connections in an increasingly digital world.

Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?

Investors are betting on Vendelux's AI-powered event intelligence prowess. Can its data-driven foresight redefine event success metrics?

A new report from Cvent says that despite rising costs two-thirds of planners across Europe have increased event budgets compared to 2022.

Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.

Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.

Australia's significant investment in infrastructural growth during the Covid pandemic is paying off. New hotels and venues await business event attendees keen to experience Aussie hospitality.