Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results.
Juice-jacking, a cyberattack where hackers steal personal information from devices while charging in public places, is a genuine concern. Explore how you can help keep your attendees' data safe.
Finding event technology that matches your unique needs can be like finding a needle in a haystack. Fortunately, there are ways to shortcut this process.
Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.
New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.