Articles tagged “data analytics”

Event Management

The New Age of Data-Driven Event Strategies

In the quest to navigate the event data deluge, the real challenge lies in separating insightful narratives from mere numbers. It's the human touch—crafting memorable experiences and compelling stories—that will ultimately define the success of events in the data-driven age.
Podcast

Understanding Attendee Behaviors

Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail.
Technology

Why the End of Cookies Is Good for Events

Companies will soon be doubling down on events as their main source of data. Events that can break through data privacy concerns and continue to attract relevant attendees will win out.