Bleisure travelers don’t want the same old travel experiences they see on social media; they want to be the first in their friend group to explore and adventure somewhere new. Here’s how meeting planners can organize professional gatherings that fulfill that dream.
Meeting planners have the option to settle for pre-packaged events to make their lives easier. Or they can collaborate with destinations on unique event themes that create unforgettable, lasting memories.
Authentic, memorable experiences are now a key incentive for travelers to make the trip — and event attendees are no exception. As Detroit's legendary musical heritage demonstrates, a rich arts and culture scene can be the key to creating memorable moments of connection for attendees and travelers alike.